A great website is a true asset for any business, and will help with customer registrations, communication and sales, depending on the underlying objective of the site. If you’ve already built, or are thinking of upgrading your current website, here are some easy ways to make the most of your new ‘digital asset’.
Integrate it with your social media
Modern websites tend to be a valued hub of information, and social media sites are excellent drivers of traffic. Whether you use Facebook, Pinterest, Twitter, LinkedIn, Instagram or another site, post enticing and short content via your social feeds that encourage your users to click into your website and respond to a certain call to action. These are great tools to market your business and what you do. A Branding Agency like http://www.reallyhelpfulmarketing.co.uk/brand-development/ could give you assistance in this field and push you in the right direction.
Integrate it with your CRM system
Websites are a superb tool for gathering customer data, but most advanced businesses will also seek to integrate them with a business CRM system or database. This allows for automated information sharing, intelligent marketing and cross-selling.
Consider an app
Apps are the big thing in the world of digital marketing, allowing businesses to create micro or specific function versions of their primary sites. These can range from full ecommerce apps, to customer account apps, information only apps and more. These apps can be designed by agencies or by in-house developers.
Invest in SEO
There is no point in having a great website if no one can find it! Invest in SEO to facilitate this. An SEO consultant will ascertain the key words for your online traffic -the terms that your customers are searching for – and then optimise your site to make sure it appears prominently for those search terms in the search engine rankings. Typically, a website needs to be on the first page – or the second at a push – to benefit from organic traffic. Tactics to improve SEO include having a correctly indexed website that search engine ‘crawlers’ can read, regularly updated content, social media links, back links and reciprocal links to quality websites, and plenty of keywords in the online content.
User test and refine
All websites need constant development and evolution. Invest in regular user testing and feedback, and keep abreast on developments in the online world.