Large companies invest millions of dollars in strategies to attract and captivate their customers. Any error in the execution of said strategies can produce a totally adverse result than expected. Such is the case of companies such as Colgate, Burger King, Pepsi and Coca Cola, among many others, that have
The marketing and sales objectives are the same and aligned can generate excellent results for companies. Marketing and sales are equally responsible for the revenues of a company, however, many still make the mistake of treating these two areas as independent departments, or even as enemies.
If you want to give visibility and exposure to your company, you have to know the importance of networking for business. Active networking is a strategy that allows you to meet people who can become your customers or collaborators and help you grow. Is it important to attend professional events?