The social networks of your business are a powerful channel of communication through which your prospects and customers find you faster to interact, to the point of ending up making immediate purchase decisions. How to take advantage of them? Now we tell you everything they allow you to do to
Large companies invest millions of dollars in strategies to attract and captivate their customers. Any error in the execution of said strategies can produce a totally adverse result than expected. Such is the case of companies such as Colgate, Burger King, Pepsi and Coca Cola, among many others, that have
The OKR means Objectives and Key Results, a framework used to create alignment on the objectives and results to be achieved, both at company and team level, up to the individual. Today, many companies, including Google, Spotify, Facebook, Uber, Airbnb, to name a few, use this framework as part of
Surely you already know that the first rule of photography is never to leave home without your camera. But just as important, have a well-designed business card by hand, unlike many other independent trades. For example, as builders or engineers that require simple contact details, your photographic presentation card should
The marketing and sales objectives are the same and aligned can generate excellent results for companies. Marketing and sales are equally responsible for the revenues of a company, however, many still make the mistake of treating these two areas as independent departments, or even as enemies.