It is no longer surprising how much the number of smartphones increases every year. Smartphones uses have dramatically increased throughout the world. More and more apps are developing to meet consumers demand. With that in mind, we list five reasons that prove how to make money investing in apps market. There is nothing more logical that there is a growth of the application market will boom in future, right? Check out!
1. More mobile internet than desktop helps the application market
Since 2014, cell phones have surpassed computers and become the preferred device to connect to the internet. This is shown for the first time, the internet reached more than half (80.4%) of the houses in the country. It shows how much people are connected, representing more and more potential to do business. With the right strategy, you can reach the target audience to make money investing in apps more effectively and bring them closer to your business.
2. The user experience increases with the mobile
If you had a long time ago having a website was enough for your business, today you need to be present in social networks and also work in the best way with the support of mobile devices. In this sense, mobile applications have proven to be great allies of companies to make contact with the customer and facilitate the day to day of the consumer.
A survey of Big Data Corp., made by PayPal between August and September 2016, indicates that between August 2014 and August 2015, applications of up to 1,000 downloads accounted for 58.75% of the market. In the last 12 months, this percentage has increased to 59.96%. That is, a considerable part of the growth in the number of apps created over the last year is due to programs that have not gotten more than a thousand downloads. This means that for you to create your own application you do not need to have millions of downloads right from the start. This is a long-term process and the important thing is that it fulfills its promise and comes to add value to the life of the consumer.
3. Mobile purchases increased
About 60% of smartphone users make purchases by cell phone at least once a month, that is, more than 20 million people are doing some kind of transaction or purchase by cell phone. You cannot stay out of such an important and expressive channel to make money investing in apps, right?
Other numbers still point out that of the total number of applications dedicated to purchases, 98.72% are free, being the highest percentage among all segments. Then comes news and magazines (98.62%), business (97.39%) and social networking applications (96.47%).
4. People are spending more time on apps than on websites
A consumer spends about 2 hours and 38 minutes a day using smartphones and tablets, with 86% of that time spent on apps and the rest browsing websites. These numbers still increase when compared to regions and higher social classes. Consistent use of the cell phone occurs for a variety of reasons, including user experience within the application and features such as notifications that, in addition to making it easier to do every day, end up engaging people even more.
5. Greater integration with the cloud
We know full well that cloud computing or cloud computing in Portuguese is not something very new. But with the growing reach of the 3G and 4G networks and an increasing number of users connecting to the internet via mobile devices, this technology is critical for anyone who wants to produce applications that need more synchronization. So stay tuned to this trend that will drive the application market.
Now that you know a little more about the application market, it is worth remembering how important it is to undertake supported by an incubator. This is because it is a gateway to the business world and will help you develop your business more safely by offering a space where you can share ideas with other entrepreneurs and test your product. To do this, transform your idea to make money investing in apps market.