How to align marketing and sales objectives?

The marketing and sales objectives are the same and aligned can generate excellent results for companies. Marketing and sales are equally responsible for the revenues of a company, however, many still make the mistake of treating these two areas as independent departments, or even as enemies. Read More “How to align marketing and sales objectives?”

Foundations for a successful inbound marketing strategy

What things are indispensable in a good inbound marketing strategy? In this post we review the elements that can not be missing to implement inbound marketing in your company. Read More “Foundations for a successful inbound marketing strategy”

What is the importance of networking for business?

If you want to give visibility and exposure to your company, you have to know the importance of networking for business. Active networking is a strategy that allows you to meet people who can become your customers or collaborators and help you grow.

Is it important to attend professional events? Of course, but you should not limit yourself to being present. Many confuse networking with attending several events related to their professional sector, but, to be effective, it is necessary to develop a well-planned strategy and actively participate. Read More “What is the importance of networking for business?”

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