The OKR means Objectives and Key Results, a framework used to create alignment on the objectives and results to be achieved, both at company and team level, up to the individual. Today, many companies, including Google, Spotify, Facebook, Uber, Airbnb, to name a few, use this framework as part ofContinue Reading

marketing and sales objectives

The marketing and sales objectives are the same and aligned can generate excellent results for companies. Marketing and sales are equally responsible for the revenues of a company, however, many still make the mistake of treating these two areas as independent departments, or even as enemies.

How to write a perfect cover letter

There is no agreement on what part of the job application process – creating contact networks, doing a resume or doing a perfect interview – is the most exasperating. Adding cover letters to this combination does not help you whole, but knowing how to write a perfect cover letter willContinue Reading

How companies use big data

Big data is one of the tools with more potential for the future and with a more varied presence and high growth in today’s companies. Consumers are complex beings, and companies are determined to unravel their mysteries. They use everything they already know about them to establish what they areContinue Reading