Delivering flowers successfully is just as important as creating stunning, eye-catching arrangements. Customers always expect fresh, undamaged flowers, delivered on time and with excellent service too.
Invest in temperature-controlled vans
Extreme temperatures can cause flowers to wilt. Ensuring that vehicles used for deliveries are temperature-controlled can extend the freshness of the arrangements, particularly during the summer and winter months.
Use reliable and sturdy packaging
Flowers are delicate, so investing in high-quality packaging is essential. Use sturdy boxes with water packs or floral tubes, as these can keep the stems hydrated. Cushioning materials can prevent damage, ensuring the arrangement stays in perfect condition upon arrival.
Offer same-day and scheduled deliveries
Many customers order flowers for special occasions, meaning timely delivery is crucial. Providing same-day delivery for last-minute orders or allowing customers to schedule deliveries in advance can boost customer satisfaction and sales.
Build partnerships with reliable couriers
If outsourcing deliveries, choose a courier service that specialises in fragile or perishable goods. Look for couriers with a strong reputation for timely and careful handling of floral arrangements. A same day courier Glasgow allows you to send with confidence, and companies such as allaboutfreight.co.uk/same-day-courier/glasgow offer a friendly and professional service.
Drivers can be trained in flower handling
Delivery personnel should be trained in handling flowers with care. Drivers should be shown how to unload arrangements properly, how to store them upright, and what to do if an issue arises during transit. With Valentine’s Day approaching, air cargo also plays a vital role in the transportation of flowers.
Real-time tracking should be available
Customers appreciate real-time tracking and updates. Keeping the customer informed by email is also appreciated. Tracking helps florists manage routes more efficiently, ensuring a prompt service.
Gather customer feedback and act on it
You should encourage customers to provide feedback, good or otherwise, on their delivery experience. Whether through online reviews or follow-up surveys via email, this input can be invaluable and can help identify areas for improvement so that the service quality can be increased over time.
