Switzerland’s pop culture calendar has one unmissable date every autumn. The Zurich Pop Con and Game Show 2026 returns to Messe Zürich on September 26 and 27, 2026. This two-day festival is the biggest autumn pop culture event in Switzerland. It brings together fans of gaming, anime, manga, cosplay, K-pop, and digital entertainment under one massive roof.
Whether you are a hardcore gamer, an anime enthusiast, or simply someone who loves vibrant fan communities, this event has something special for you. However, if you have never attended before, you might wonder what makes it so extraordinary. This article covers everything you need to know before you go.
What Is the Zurich Pop Con and Game Show?
The event began in 2017 as a gaming-focused show. Over the years, it grew into something much larger. In 2022, organizers expanded the concept to include Asian pop culture, anime, manga, art, and merchandise. Therefore, the name changed to Zurich Pop Con and Game Show to reflect its broader scope.
Today, the festival spans over 30,000 square metres across seven halls at Messe Zürich. It is organized by Amazing Event AG and FantasyCon AG. Additionally, it draws thousands of visitors from across Switzerland and beyond. In 2025, the event welcomed 46,000 fans. The 2026 edition is expected to be just as impressive, if not bigger.
Where and When Does It Take Place?
The festival takes place at Messe Zürich, located at Wallisellenstrasse 49, 8050 Zürich, Switzerland. The venue is well-connected by public transport, making it easy to reach from anywhere in the city or nearby regions.
The doors open on Saturday, September 26, 2026, at 10:00 AM. The event runs through Sunday, September 27, 2026, and closes at 7:00 PM. Tickets are available in advance through the official website at zurichpopcon.ch. It is advisable to book early, as the event consistently sells out due to high demand.
Gaming Highlights: Premieres, Esports and Retro Zones
Gaming is at the heart of the Zurich Pop Con and Game Show experience. Each year, the festival features Swiss, European, and even world premieres of upcoming titles. Attendees get to play games before they go on sale anywhere else in the world. In 2025, for example, Just Dance 2026 celebrated its global trade fair debut right here in Zürich. Additionally, GIANTS Software presented the world premiere of Farming Simulator: Signature Edition for the Nintendo Switch 2.
The 2026 edition will follow this exciting tradition. Expect exclusive first plays of highly anticipated games. Esports tournaments also run throughout both days at dedicated stands. Teams and exhibitors compete in front of live audiences, creating an electric atmosphere.
For those who prefer a slower pace, the Retro Gaming Zone offers a nostalgic escape. Visitors can revisit classics from the Game Boy era all the way to the original PlayStation. Titles like Street Fighter, Pokémon Red/Blue, and Super Smash Bros. are staples of this beloved corner of the festival.
Furthermore, virtual reality experiences add a futuristic dimension to the gaming halls. In past editions, even the Zurich City Police set up a VR demonstration to show how they use virtual reality in training. Visitors could step into that world and experience it firsthand.
Star Guests, Actors and Content Creators
One of the most exciting parts of the festival is meeting the stars. The Zurich Pop Con and Game Show invites actors, voice artists, YouTubers, Twitch streamers, and anime dubbing professionals from around the world.
In 2025, actor Sean Gunn, known for his roles in Gilmore Girls and Guardians of the Galaxy, was among the highlights. Fans waited patiently in long queues for autographs and photo sessions. The stars, however, were praised for taking genuine time with each fan. Those personal, unhurried encounters are a defining feature of the event.
Voice actors are equally celebrated here. Past guests include Tommy Morgenstern, the German voice behind characters in Dragon Ball Z, Jujutsu Kaisen, and One Piece. Nicolle Gonsior, who voices characters in One Piece, and Amadeus Strobl from My Hero Academia have also appeared. These guests attract large crowds of dedicated anime fans.
Content creators and gaming YouTubers round out the guest lineup. Jasmin Gnu, one of Germany’s best-known gaming personalities on YouTube, drew massive crowds in 2025. Therefore, if you are a fan of online creators, the 2026 lineup is sure to offer equally exciting names.
Cosplay Village: A World of Costumes and Creativity
The Cosplay Village is one of the most visually stunning parts of the festival. Cosplayers travel from the United States, Japan, and countless other countries to attend. The Swiss Cosplay Family, a well-known local group, also participates in full force.
The cosplay contests take place both in front of and on the main stage. Participants put months of creative work into their costumes, and the results are breathtaking. Whether you want to compete or simply admire the craft, the Cosplay Village is a must-visit area.
Additionally, workshops and panels help aspiring cosplayers develop their skills. You can learn about costume construction, makeup techniques, and character design. The community atmosphere is warm and welcoming for beginners and veterans alike.
Anime, Manga and Asian Pop Culture
Since expanding its focus in 2022, the festival has become a true celebration of Asian pop culture. Dedicated halls showcase the best of manga and anime, from popular mainstream titles to indie creations. Manga and comic artists from Europe, America, and Asia exhibit their work in the Artist Alley. Visitors can purchase original prints, meet creators, and commission artwork on the spot.
K-pop fans also have a dedicated space. Dance performances, fan meetings, and music showcases bring the K-pop experience to the heart of Zürich. Additionally, the Asian food section lets visitors sample cuisines from across the region, turning the event into a full cultural immersion.
Art, Tattoos and Urban Culture
Beyond gaming and anime, the festival celebrates broader creative culture. The Urban Art zone features live painting sessions and street art installations. Watching an artist create a large mural in real time is a genuinely captivating experience.
Tattoo art also has a permanent home at the show. Talented tattoo artists set up booths where visitors can book appointments, browse portfolios, or simply admire the craft. This section adds an edgy, expressive energy to the festival that sets it apart from typical gaming conventions.
Family-Friendly Fun and Community Spaces
The Zurich Pop Con and Game Show is designed for everyone. Families with children will find plenty of age-appropriate activities. Board games, tabletop RPGs, and trading card games have their own dedicated zone. The board game area is ideal for casual play and discovering new titles.
Community groups set up booths throughout the halls, making it easy to connect with people who share your interests. Fandoms for TV series, anime shows, gaming franchises, and more are all represented. Therefore, even if you attend alone, you are unlikely to feel that way for long.
The outdoor area also plays a growing role in the festival. It includes an open-air stage, live art demonstrations, and a street food area. Those without a full festival ticket can access the outdoor area for free. A discounted afternoon ticket grants entry to the indoor halls as well.
Merchandise: Find Your Favourite Collectibles
Shopping is a major draw for many attendees. Over 450 exhibitors fill the halls with merchandise spanning every corner of pop culture. You can find limited-edition figures, rare manga volumes, gaming peripherals, apparel, posters, and custom artwork.
Many items are exclusive to the festival and cannot be found elsewhere. Additionally, exhibitors often bring early-access or convention-only products. It is wise to set a budget before you arrive, as the sheer variety of merchandise can be overwhelming in the best possible way.
Practical Tips for First-Time Visitors
Attending the Zurich Pop Con and Game Show for the first time can feel daunting. However, a little preparation goes a long way. Here are some tips to help you make the most of your visit:
- Book tickets in advance to avoid missing out, as the event regularly sells out.
- Arrive early on both days to beat the queues for popular game demos and star meet-and-greets.
- Wear comfortable shoes, as you will be walking across 30,000 square metres of exhibition space.
- Check the official daily programme before you arrive and prioritise the activities you most want to attend.
- Use the public transport options available to Messe Zürich, as parking near the venue can be limited.
- Bring cash as well as cards, since not all exhibitors accept digital payments.
Conclusion
The Zurich Pop Con and Game Show 2026 is shaping up to be an unmissable event for fans of gaming, anime, cosplay, and pop culture. Taking place on September 26 and 27 at Messe Zürich, it offers world-exclusive game premieres, celebrity meet-and-greets, incredible cosplay contests, and a rich showcase of anime, manga, and Asian culture. With over 450 exhibitors, a vibrant outdoor area, and a dedicated community atmosphere, there is genuinely something for everyone. Whether you are a long-time attendee or planning your first visit, 2026 promises to be a spectacular celebration of everything fans love. Mark the dates, buy your tickets early, and get ready for two unforgettable days in Zürich.
Frequently Asked Questions (FAQs)
When and where is the Zurich Pop Con and Game Show 2026?
The event takes place on September 26 and 27, 2026, at Messe Zürich, Wallisellenstrasse 49, 8050 Zürich, Switzerland. Doors open at 10:00 AM on Saturday and the event closes at 7:00 PM on Sunday.
How do I buy tickets for Zurich Pop Con and Game Show 2026?
Tickets are available in advance through the official website at zurichpopcon.ch. Early booking is strongly recommended, as the event sells out regularly. Discounted afternoon tickets also provide partial access for those who want a shorter visit.
Is the Zurich Pop Con and Game Show suitable for children and families?
Yes, the festival is family-friendly. There are board game areas, tabletop gaming zones, cosplay activities, and performances that are suitable for all ages. The outdoor area is free to access and offers entertainment without requiring a full ticket.
What kind of guests and celebrities typically appear at the event?
The festival invites film and TV actors, anime voice actors, gaming YouTubers, Twitch streamers, and cosplay professionals from around the world. Past guests have included Sean Gunn (Guardians of the Galaxy), Tommy Morgenstern (Dragon Ball Z), and gaming YouTuber Jasmin Gnu, among many others.
Are there exclusive game demos or premieres at the event?
Yes, the festival regularly hosts Swiss, European, and world-premiere game demos. In previous years, titles like Just Dance 2026 and Farming Simulator: Signature Edition had their global trade fair debuts at this event. Visitors can play upcoming games before they go on sale anywhere else.
