Two approaches to gathering data
There are two approaches to gathering data for market research: primary and secondary. The two approaches are somewhat self-explanatory. Primary research is raw data that you gather yourself from the source, whilst secondary data has been previously collected by others, typically for a different purpose. Both of these approaches have their place when it comes to market research, and each offers its own benefits to companies looking to gather more information about their customers, their brands, and the market at large.
